In HOFEX 2011, the two exhibition themes ‘Tarza Caffe’ and ‘Beverage Workshop’ were the main promotion projects of Tsit Wing. Apart from displaying the whole new distinguished brand, Tarza, Tsit Wing also launched the Total Beverages Solution Concept, bringing customers to a deeper understanding of Tsit Wing diversified product line.

Tarza Caffe exhibited a unique Italian style with the Italian café design. Customers could enjoy three sets of Tarza coffee and the exceptional-taste coffee. Moses Chan was shown in the exhibition and shared the delightful taste of Tarza coffee.

Recently, different types of fruit tea appear in the market. To continuously fulfill customer needs, Tsit Wing develops Flavored Tea Bag Series and Fruité Wonderlands Series. The fresh natural ingredients, such as fruity essence and coffee agar jelly, are added into the coffee or tea, creating the best reputable drink.

The 45th Hong Kong Brands & Products Expo received overwhelming responses and recorded over 2.4 million of visitors. The sales of Tsit Wing exceeded expectation.

In order to show the quality, exquisiteness and elegance environment, the booth was themed as "Delicate Coffee". Magnified Strong and Smooth Coffee, and 2 in 1 Coffee packaging boxes were displayed on the top of the booth and garnered a lot of attention. Moses Chan was shown to reinforce Tsit Wing's "Choice of the Connoisseurs" brand image.   

Besides wide array of products were introduced that ranged from instant coffee / milk tea, roasted and ground coffee beans and powder from various coffee renowned regions.