THE BEGINNING

Tsit Wing began as the grocery, wholesale trader, coffee roaster and tea blender and then penetrate the tea and coffee supplies business for Hong Kong styled restaurant.

Registered as a limited company in Hong Kong.

Acquired the factory in 11 Bleech Street, Tai Kok Tsui, Kowloon.

MARKET, PRODUCT DIVERSIFICATION AND GEOGRAPHIC EXPANSION

Acquired the present factory at Kwai Tak Industrial Centre, Kwai Chung. 

Installed the modernised computerised coffee processing plant from the USA, which had become a significant breakthrough for Hong Kong coffee roasting industry.

Wong Tat Tong became the Executive Director of Tsit Wing.

Realised the changing of the market structure, and began to penetrate tea and coffee business to chain restaurants and hotels.

Developed coffee business in Canada.

Awarded in the 13th, 14th, 15th, 16th, and 17th "International Award for Food and Beverages", Spain.

Awarded in the 19th "International Trophy for Quality", Paris.

Began to penetrate into the China market by establishing Zhuhai Tsit Wing Food Co. Ltd., and invited National Federation of Coffee Growers of Colombia, MC Coffee of Mitsubishi Group, and Huasheng Group in Zhuhai as JV partners.

Developed TW cafe for the promotion of tea and coffee culture for Tsit Wing Group in Hong Kong.

Exhibited in "Hotelex" Shanghai.

Exhibited in "Hofex 95" - trade exhibition.

Exhibited in "Food and Hotel China" - Shanghai.

Celebrate the 65th Anniversary.

Entering into the Fast Moving Consumer Goods (FMCG) market in China by launching the Colombian All In One coffee, which created a great awareness to the consumers.

Entering into FMCG market in Hong Kong by launching All In One coffee series, Colombian, Mocha, Sumiyaki, and launched a press conference to announce to the trade and public, together with a series of above the line advertising and below the line promotion activities.

Expansion for FMCG product line - TW All In One Milk Tea.

Product expansion - All In One Yuan Yang and All In One Extra Creamy Milk Tea.

NEW MILLENIUM FOR TSIT WING

Launched the first ready-to-drink product - TW Can Coffee to expand the FMCG product portfolio.

Developed coffee business in Australia.

Exhibited in "Hong Kong International Product Exhibition".

Launched the - TW Milk Tea to expand the FMCG product portfolio.

Established 6 TW Coffee Concept ( self-service coffee bean counter) in Supermarkets.

Established TW Freshly Brewed Coffee & Tea Stations in Convenience Stores.

Listed in Singapore SGX Main Board in December.

Launched the - TW Can Yuan Yang.

First in the market to launch freshly roasted and ground espresso coffee for fast-food chain

Established the first Sallsa Café.

Introduced Monin, the natural flavored syrup from France, to food service. Boosted consumption of flavored coffee and tea.

Launched All In One Flavored Coffee, Mint Coco and Orange Coco, toSupermarket.

Awarded as 2004 Emerging Brand of "Hong Kong Top Brand Award".

Awarded as "Superbrands".

Launched Strong and Smooth All In One Coffee to Supermarket.

Awarded as "Hong Kong Top Brand".

Expand business to Singapore, Malaysia and Taiwan.

Awarded as “Hong Kong Q- Mark” in coffee, tea and All in One Series product.

Awarded ISO 9001:2000 Accreditation (Quality Management System).

Awarded HACCP Certificate issued by SGS Hong Kong Limited.

Celebrate the 75th Anniversary.

Rolled out the"TW Q-Mark Program" to reiterate our leading position in coffee & tea industry.

Exhibited in "Hofex 2007" - trade exhibition.

TW Coffee Concept was re-opened at Central to further enhance our unique strength of coffee manufacturer and operator.

Awarded ISO 22000: 2005 Accreditation (Food Safety Management System).

Tsit Wing was being assigned as the official beverages supplier of Beijing Olympic Games.

Exhibited in "Hofex 2009" – trade exhibition.

Tsit Wing invited one of the local popular artists, Moses Chan, to be our brand spoke person. Leveraged on his passion on coffee, Tsit Wing successfully enhanced and consolidated our brand equity as “Choice of the connoisseur”.

Moses Chan continued to be Tsit Wing spoke person for the second year. Accompanied with the integrated marketing campaign, we further promoted local coffee culture.

Subsequent to the recognition at the 2008 Beijing Olympic Games, Tsit Wing once again was the official beverages supplier at Guang Zhou Asia Games.

Revamped the full range of Tsit Wing All In One Coffee and Milk Tea at Fast Moving Consumer Market. With indigenous graphic and color, the pack design well articulated the unique taste profile of our specialty coffee and milk tea.

Launched Supreme 2 in 1 Coffee at Supermarkets, it delivered a multi-sensational coffee flavors and aroma coupled with the enduring aftertaste that marked the impeccable enjoyment.

Exhibited the premium coffee brand, TARZA Caffe, that delivered an authentic European touch of flavor at the "Restaurant & Bar 2010" Exhibition. It is now popularly consumed by renowned hotels and western restaurants.

Tsit Wing participated in the "Hofex 2011" in May and exhibited not only its TARZA Caffe, but also rolled out the brand new total beverage solution concept. Based on Tsit Wing quality coffee and milk tea, it added with novelty ingredients such as appealing floral and fruity essence combined with coffee agar jelly and translate into a specialty drinks.

Sohoway was opened at Central to provide an array of novelty beverages & light refreshment.