|
MARKET, PRODUCT DIVERSIFICATION AND GEOGRAPHIC EXPANSION
|
|
1980: |
|
|
Acquired the present factory
at Kwai Tak Industrial Centre, Kwai Chung. |
|
1981: |
|
|
Installed the modernised
computerised coffee processing plant from the USA, which
had become a significant breakthrough for Hong Kong coffee
roasting industry. |
|
1982: |
|
|
Wong Tat Tong became the
Executive Director of Tsit Wing. |
|
|
Realised the changing
of the market structure, and began to penetrate tea and
coffee business to chain restaurants and hotels. |
|
1990: |
|
|
Developed coffee
business in Canada. |
|
1990
- 1994: |
|
|
Awarded in the
13th, 14th, 15th, 16th, and 17th "International
Award for Food and Beverages", Spain. |
|
1991: |
|
|
Awarded in the
19th "International
Trophy for Quality", Paris. |
|
1994: |
|
|
Began to penetrate
into the China market by establishing Zhuhai Tsit Wing
Food Co. Ltd., and invited National Federation of Coffee
Growers of Colombia, MC Coffee of Mitsubishi Group, and
Huasheng Group in Zhuhai as JV partners. |
|
|
Developed TW
cafe for the promotion of tea and coffee culture for Tsit
Wing group in Hong Kong. |
|
|
Exhibited in
"Hotelex" Shanghai. |
|
1995: |
|
|
Exhibited in
"Hofex 95"
- trade exhibition. |
|
1997: |
|
|
Exhibited in
"Food and Hotel
China" - Shanghai. |
|
|
Celebrate the
65th Anniversary. |
|
|
Entering into
the Fast Moving Consumer
Goods (FMCG) market in China by launching
the Colombian All In One coffee, which created a great
awareness to the consumers. |
|
1998: |
|
|
Entering into
FMCG market in Hong Kong by launching All In One coffee
series, Colombian, Mocha, Sumiyaki, and launched a press
conference to announce to the trade and public, together
with a series of above the line advertising and below
the line promotion activities. |
|
|
Product expansion
for FMCG product line - TW All In One Milk Tea. |
|
1999: |
|
|
Product expansion
- All In One Yuan Yang and All In One Extra Creamy Milk
Tea. |
|
|
NEW MILLENIUM FOR TSIT WING
|
|
2000: |
|
|
Launched the
first ready-to-drink product - TW Can Coffee to expand
the FMCG product portfolio. |
|
|
Exhibited in
"Hong Kong International Product Exhibition". |
|
2001: |
|
|
Launched the
- TW Milk Tea to expand the FMCG product portfolio. |
|
|
Established 6
TW Coffee Concept ( self-service coffee bean counter)
in Supermarkets. |
|
|
Established TW
Fresh Brew Coffee & Tea Stations in Convenience Stores. |
|
|
Listed in Singapore
SGX Main board in Dec. |
|
2002: |
|
|
Launched the
- TW Can Yuan Yang. |
| 2003: |
|
First
in the market to launch freshly roasted and ground espresso
coffee for
fast-food chain |
|
Established
the first Sallsa Café. |
| 2004: |
|
Introduced
Monin, the natural flavored syrup from France, to food service.
Boosted consumption of flavored coffee and tea. |
|
Launched
All In One Flavored Coffee, Mint Coco and Orange Coco, to
Supermarket. |
|
Awarded
as 2004 Emerging Brand of "Hong Kong Top Brand Award".
|
| 2005: |
|
Awarded
as Superbrands.
|
|
Launched
Strong and Smooth All In One Coffee to Supermarket.
|
|
Awarded
as "Hong Kong Top Brand".
|
|
Expand
business to Singapore, Malaysia and Taiwan.
|
| 2006: |
|
Awarded
as ˇ§Q Markˇ¨ in coffee, tea and All in One Series product. |
|
Awarded
ISO 9001:2000 Accreditation (Quality Management System). |
|
Awarded HACCP Certificate issued by SGS Hong Kong Limited. |
| 2007: |
|
Celebrate
the 75th anniversary. |
|
Rolled
out the"TW Q-Mark Program" to reiterate our
leading position in coffee & tea industry. |
|
Exhibited
in "Hofex 2007" - trade exhibition.
|
|
TW
Coffee Concept was re-opened at Central to further enhance
our unique strength of coffee manufacturer and operator. |
| 2008: |
|
Awarded
ISO 22000: 2005 Accreditation (Food Safety Management
System).
|
