A New Identity

The New Corporate Identity launched in 2006 connotes the evolution of Tsit Wing Group's transformation from a local to a "world-class" company.

Inspired by the original corporate logo that symbolizes three generations of sustained development, the new logo renews the interpretation of the three coffee beans with a deeper meaning which symbolizes the company's sustainability and also reflects our pursuit of product diversification, business diversification and geographical expansion. The abbreviation "TWG" which stands for the "Tsit Wing Group" further underscores this direction.